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Pricing strategies play a crucial role in a brand's market positioning. In 2023, with the rise of inflation and shifting economic conditions, businesses are re-evaluating their pricing models. Dynamic pricing, penetration pricing, and discount strategies are some approaches being adopted to attract price-sensitive consumers. Additionally, transparent pricing that clearly conveys the value customers receive has become increasingly important, as consumers seek brands they can trust.


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The Ford Ranger was first introduced in 1983 as a compact pickup truck. Over the years, it has undergone significant transformations, adapting to the evolving needs of consumers. The Ranger made its mark in the mid-1990s when it gained popularity for its reliability and efficiency. In 2000, Ford decided to retire the Ranger in North America, focusing on larger models. However, the truck's loyal fan base prompted Ford to bring it back in 2019 with a complete redesign that captured the essence of what made it great while integrating modern advancements.


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