BaSO4 + 4C=BaS + 4CO

Titanium dioxide (TiO₂). Titanium dioxide is the most common white pigment used today. As a pigment, titanium dioxide is unique because it combines both high colouring and high opacifying capacity. This is mainly due to its high refractive index (2.7). Furthermore, titanium dioxide is an excellent UV absorber (it is used in sun protective creams). Some typical properties are: density 3.3-4.25 g/cm³; pH of water suspension 3.5-10.5; particle size 8–300 nm; oil absorption 10–45 g/100 g; specific surface area 7–160 m²/g. Most titanium dioxide is produced from the rutile (TiO₂) or ilmenite (titanate of ferrous iron). Titanium dioxide can be obtained using different processes.

Titanium dioxide is an insoluble mineral, meaning it cannot dissolve in water. Known for its bright, white pigment, manufacturers use titanium dioxide in many different capacities, including in cosmetics, foods, and drugs. 

One of lithopone's outstanding characteristics is its exceptional whiteness. The pigment has a brilliant white color that brings vibrancy and brightness to any application. Whether you are producing paints, coatings, plastics, rubber or printing inks, lithopone will ensure that your end product stands out with its unrivaled pure white shade.

Partial substitution of titanium dioxide in liquid paints 

Titanium dioxide mainly comes from the earth’s crust, where it’s actually the ninth most common element. When processed, it becomes a fine powder with a vibrant white pigment.

zinc sulfide content, %

In a 2022 study published in the Journal of Hazardous Materials, scientists wanted to examine the effects of titanium dioxide as a food additive on atherosclerosis in mice. (Atherosclerosis refers to a hardening of the arteries.) Researchers fed mice 40 mg/kg of the food additive every day for 4 months, and found that it not only altered gut microbiota but also led to a significantly increased atherosclerotic lesion area, especially in animals that consumed a high-choline western diet (HCD).