One of the most widely used food pigments is titanium dioxide, an odorless powder that enhances the white color or opacity of foods and over-the-counter products, including coffee creamers, candies, sunscreen, and toothpaste (1Trusted Source, 2Trusted Source).

TiO2 powder is also widely used in the cosmetics industry, where it is used as a whitening agent in skincare products, sunscreen, and makeup. TiO2 powder suppliers work closely with cosmetic manufacturers to ensure that they have a reliable and high-quality supply of TiO2 powder to meet the demands of their consumers.
Titanium dioxide (TiO2) is a naturally occurring compound that is mined, refined and processed into a fine powder. It is known for its exceptional opacity, brightness and high refractive index, making it an ideal ingredient in paint formulations. When added to paint, titanium dioxide scatters and reflects light, creating vibrant, long-lasting colors. It is this unique property that makes titanium dioxide the most widely used white pigment in the coatings industry.
The composition of lithopone underscores its superiority in specific applications. Ideally, prepared lithopone consists of 30 to 32 percent sulfide of zinc, and a negligible percentage of zinc oxide (1.5%), with the remaining majority being barium sulfate. These attributes render lithopone nearly comparable to the best grades of French process zinc oxide in terms of whiteness. Furthermore, its oil absorption, which sits between lead carbonate and zinc oxide, solidifies its position as a functional and efficient white pigment.
In addition to its aesthetic benefits, lithopone also offers practical advantages for leather suppliers. Due to its low cost and wide availability, lithopone is a cost-effective option for leather manufacturers looking to minimize production expenses without compromising on quality. Its stable chemical properties also make it easy to work with during the manufacturing process, resulting in a smooth and efficient production line.
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In recent years, there has been a growing focus on sustainability and environmental responsibility in the manufacturing industry. Titanium dioxide manufacturers are no exception, with many companies implementing eco-friendly practices to minimize their impact on the environment. This includes reducing energy consumption, implementing recycling programs, and exploring alternative production methods that are more environmentally friendly.
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But that depends on how titanium dioxide is being used and how you might come into contact with it. The International Agency for Research on Cancer (IARC) has classified titanium dioxide as possibly carcinogenic to humans based on studies that showed more lung tumors in rats associated with breathing in titanium dioxide.
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In short, no, research demonstrates that E171 is safe when consumed in normal situations.
Moreover, how we're exposed to an ingredient matters significantly in terms of our health and potential toxicity.
Research shows that inhaling titanium dioxide particles in significant quantities over time can cause adverse health outcomes. Unless you work in an industrial setting, inhaling substantial amounts of titanium dioxide is highly unlikely.
Research supports that applying titanium dioxide to the skin in the form of sunscreens, makeup, and other topical products does not pose a health risk.
Overwhelmingly, research that's relevant to human exposure shows us that E171 is safe when ingested normally through foods and drugs (1,2).
Again, other research suggests that E171 could cause harm; however, those research processes did not design their studies to model how people are exposed to E171. Research that adds E171 to drinking water, utilizes direct injections, or gives research animals E171 through a feeding apparatus is not replicating typical human exposure, which occurs through food and medicine consumption.
Read more in-depth about the titanium dioxide risk at go.msu.edu/8Dp5.


You can find more information about EFSA’s work in the area of food additives on our website
TiO2 is a white pigment that is commonly used in the production of paints, plastics, and paper. It is known for its brightness, opacity, and durability, making it an ideal choice for products that require a high level of whiteness and coverage. TiO2 is also used in sunscreen lotions and cosmetics to provide protection against harmful UV rays. In addition, TiO2 is used in the food industry as a food additive to enhance the appearance of products such as candies and confectionery.
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UV–vis spectra were carried out in the supernatant of both vitamins@P25TiO2NPs samples after centrifugation to measure the amount of unbound vitamin. Standard curves at 375 nm and 255 nm were done for vitamin B2 and C, respectively, using a Synergy BioTeK multi-mode microplate reader.
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Additionally, the construction sector benefits from MBR9668’s properties. Architectural coatings that incorporate this advanced titanium dioxide ensure enhanced resistance to UV degradation, meaning buildings can maintain their visual appeal and structural integrity longer than those using inferior materials. The superior performance against fungal and algal growth in exterior paints is another advantage, making MBR9668 an attractive option for developers concerned about the maintenance and lifespan of their structures.